With the objective of collecting signatures for the inclusion of traffic safety with Sustainable Development that will be defined by the UN in 2015, Michelin embraced the cause in Brazil and in partnership with CBF, announced the campaign throughout the national territory, through activations in all The games of the first round of the Brazilian Championship and of the Friendly of the Brazilian Selection realized in São Paulo and Porto Alegre.

With David Luiz, Brazil's star as ambassador of the project, Michelin has achieved a brand presence in all the major internet portals in Brazil and a reach of more than 280,000 tanned social networks, an impressive result for a tire brand. The action also counted on stands of signatures, field tracks and the customization of the ball of the Brazilian Championship.