The National Basketball League (NBB) has come up with a challenge: bringing together in one event the top names in the advertising and marketing market, promoting an unforgettable experience.

From the details of the design of the project to the hiring of NBA stars, "american arena" box office to scenographic lighting, we transformed the Theater of Shopping Vila Olímpia into the stage of Brazilian basketball, creating a new event concept.

EA's previous experience with NBB and LBF (Women's Basketball League) made all the difference.